Sometimes you just need another platform to grow a platform. One of the social media platforms that you should consider is Tik Tok. And no, you don’t have to dance or sing. Let’s see how this platform can work for your business.
In recent times, Tik Tok has over 500 million downloads on the Play Store and over 800 million in the Apple Store which has amassed as one of the hottest and fastest-growing social media platforms. Here are the latest statistics and demographics from Tik Tok:
User Statistics:
- 805 million monthly active users
- Tik Tok is available in 150+ countries
- Average time spent is 81+ minutes
- 300 billion monthly video views
- An average user opens the app 16 times per day
User Demographics:
- 34% 13 to 17 years
- 29% 18 to 24 years
- 14% 25 to 34 years
- 23% 35 to 44 years
- 2% 45 to 54 years
- 1% 55 years and above
WHAT IS TIK TOK?
Tik Tok is a free social media application that lets you watch, create and share videos where you can play with filters, music, animation, special effects and more.
Like any other social media application, users can also follow, like and comment right from their phone. It was originally known as musical.ly in the U.S. but has since been rebranded when the two apps merged in August 2018.
Because of the continuous growth of active users on Tik Tok, quite a number of online entrepreneurs are seen marketing their business on the platform.
There’s a huge audience ready to be tapped into by creating videos that are both genuine and engaging. Here are the reasons why…
🚀 ORGANIC REACH is great (for now)
Tik Tok’s organic reach is great just like when all social media platforms first started. The algorithm is still trying to understand the users.
It’s set up and format is simple that makes the content to be easily understandable to the audience. You can find yourself scrolling for 30 minutes or an hour or more by just watching different videos that educate, entertain and inspire.
🚀 ESTABLISH your online presence for your personal brand as an entrepreneur
Tik Tok is a fun platform to be on.You can show your fun side so that your audiences can get to know you on a deeper level through light and humorous content while establishing your authority in your niche.
Authenticity is a great marketing strategy and your social media strategy should include this. Create a human connection with your audiences. One easy way to build your connection is by being unapologetically you and what you stand for through the content you create.
🚀 EASY to create content
You can simply create a video with background music talking about your offers. You don’t have to dance or sing unless you want to! Remember that your goal is to keep videos creative, interesting, and fun while still managing to highlight your offers.
You can use trending hashtags and songs that will help your videos be more visible as long as it fits your brand’s style and messaging.
You are the content. Create raw, authentic and relatable content that is bite sized and easy to digest. Focus on the intent and purpose of your content. Types of contents you can create are awareness, educational and lead generation.
Repurpose your Tik Tok content onto Instagram (and other platforms like LinkedIn). You can share your videos on Instagram stories.
Tik Tok may be new to the scene but its ongoing popularity has a promising future for entrepreneurs who want to create engaging content to attract an audience and increase the brand’s visibility that generates more leads and sales.
Just always remember to have fun with the intent and purpose to deliver value added information.
So should you be using Tik Tok for your business? This is something you should decide based on several factors:
👉 Do you have the time and resource for another social media platform?
👉 Does the platform resonate with your brand?
👉 Do you personally enjoy being on the platform?
P.S.: Ready to lift your Instagram game to get more clients and sales? I’ve opened up a few spots of my SUPER 60 – a 60 minutes strategy session to help you skyrocket your business today. GROW YOUR BUSINESS NOW – https://calendly.com/kellytan/60min
