Today I’m going to be sharing with you how to be confident on camera in 5 minutes (or less!).
When it comes to confidence, it all boils down to knowing what to do. I get it that it’s challenging to be in front of the camera.
It can be intimidating at first, but with the right amount of skills and knowledge you will not only look like a natural but you will also be able to connect with your audience more effectively than ever with confidence.
With that, you will be able to start creating video content for your business. With video content on the rise, it is essential that you implement as part of your content strategy.
Video content humanises your business so now is the time for you to jump onto the bandwagon and start creating some video content for your business otherwise you will lose out on more visibility.
You can leverage the organic reach with short-form video content. Once you have mastered creating video content you will be able to share more videos like Reels, TikTok, YouTube shorts, and any other platforms that have the ability to publish short-form video content.
Pick one platform that you’re on and focus on creating video for that as every platform is different with the editing tools and algorithm. And with that video, you can repurpose it onto other social media platforms.
Here are my 7 tips on how to be confident on camera:
Practice makes perfect! Keep creating videos so that you will eventually feel natural in front of the camera.
Set up your camera, get the lighting right, and start recording. If you need a script to help you remember your lines, then do it.
When you’re standing in front of the camera, block out everything that is making you panic or feel uncomfortable. Pretend that the camera is not there and start talking as if you’re talking to your best friend.
Don’t stiffen up. Try to be as natural as possible, and be mindful of your body language, expression, and tone of voice. Be warm and inviting.
Having a script can help you organise what you want to share. You can also use a teleprompter to help you remember the points that you need to talk about.
If you like the old-fashioned way, write down your points on a post-it note and stick it next to the equipment that you’re using to record. Or you can create a printed document with the main points and elaborate on the video.
Super Tip: Just have fun, be natural and let the words flow through. Let the expert in you talk all about the topic.
Use a planner to help you execute that video.
For example, if you are looking to plan your Reels, jot down your video ideas whether you have a background change, props that you want to use, type of clothes, the transitions that you want to add, and the audio intended to use. If you need a Reels planner, you can get it free with my Reels course.
Basically, it helps you prepare the entire direction of your video to ensure it turns out how you envision it to be.
#4: Set up
To feel really comfortable in front of the camera you want to be in a familiar space, one that allows you to feel calm and the peace.
You also don’t need any fancy or expensive equipment. You can take amazing videos using just only your smartphone. When it comes to lighting, you can either use natural lighting or a ring light.
If you are in Australia then Kmart has an inexpensive ring light that you can use as a starting point.
#5: Forget about perfection
This is a huge one. Know that it is OK if the video didn’t turn out as good as how you’d like it to be.
I’m a recovering perfectionist so I totally get how you want to ensure that your video is perfect even if you have to film it 18 times but refilming takes up a lot of time and as a business owner I know for a fact that you need to balance your time to do the more important tasks.
Give and allocate a specific time for filming your video and how many times should you be refilming it. For example, record a maximum number of 3 times and move on to the next video that you want to film, and pick the best out of three.
Any mess-up is OK, it’s natural. It’s authentic and you just have to keep on going.
Another thing that you want to bear in mind when you’re on camera is to try to forget about the perfection of looking your best.
#6: Dress for success
When you dress up, you are exuding your positive energy and feel good about yourself, which will add to your confidence. It also attracts the type of clients you want to work with.
I’ve always recommended this to my clients. Find a piece of clothing or a prop that makes you feel like a superwoman. Mine is a pink coat that I will always wear during webinars, conferences, or even giving a keynote speech.
#7: Be yourself
Be authentic and raw. Shift your focus and don’t think about the what-ifs and just go ahead with it because in this day and age of social media nobody wants to see the perfect you.
Your audience wants to connect and relate to you. If you are someone that they look up to who is so perfect, they will feel disconnected because for them it’s “Oh my goodness! It’s so hard to achieve and be just like her.”
But when you show the raw side of you, for example, you’ve got a pimple on your face and you decide to go on video and still share what you want to share, people can relate and say “Hey, it’s okay to be a coach that has a pimple on her face today!”
It’s OK because we are all humans. We go through all sorts of emotions and changes in our bodies. We go through many different seasons and even as an entrepreneur, there are always going to be ups and downs.
Have eye contact and always smile as it can go a long way. People will be able to feel the warmth and it lights up the room and you want to look into the audience’s eyes as if you’re talking to them in real life.
The magic key to being confident and engaging on camera is to be yourself. It all comes down to you.
PS: Want 1:1 coaching where you can pick up the phone and ask a question? Elevate Your Business is a 2-week 1:1 coaching container on Voxer to help you get unstuck, gain clarity, and grow your business online with Instagram. Get feedback, support, accountability, action steps, and coaching at your fingertips.
Perfect for busy coaches and service-based business owners who are wanting to market their business on Instagram for visibility and leads. Drop me a DM here on LinkedIn and let’s chat. 2 amazing weeks, you and me with your business moving in the right direction.