When was the last time you did an audit for your account?
This step is often overlooked due to all of the everyday activities that we have for the business. You might be wondering, why do you need to do an audit?
An Instagram audit allows you to know what’s working, what isn’t, and where you can improve to achieve the goals that you’ve set for the year. It also gives you an overview of what your audiences are enjoying that will help you in planning the type of content you should create.
This will ensure that your Instagram goals are in line with your business goals to help you maintain a successful Instagram strategy. Things change for your business every year so it’s good to review and have an up-to-date account so that your audience gets the right message.
How do you do an audit? There are two areas in which you need to do an audit:
#1: Bio
This is your name card online. Does your bio reflect what you currently offer?
Title:
For example, if you’re a business coach, is it written there that you are a business coach? Because there are times that in the early stages of your business, you could have wanted to be a business coach but have pivoted along the way to become a business and mindset coach.
This little detail might have been left it out if you didn’t do an audit. People are seeing that you’re still a business coach and you have already pivoted to be a business and mindset coach, and you’re wondering why you are not getting any leads or DMs.
“I help” statement:
Make sure that this is also up-to-date, because it could be the case that last year you were helping your audience with problem A, and now you’ve leveled up in your business, and you would like to help with problem B.
It may be something that is in contrast or it could be similar, but you still need to let your audience know how you are helping them.
Call-To-Action
It could be, downloading a freebie which is your lead magnet. Or getting your audience to schedule an appointment with you. You need to have a call-to-action and a lead magnet that you have.
Link:
There’s only one link that you can use on Instagram, and you want to use it wisely. Ensure that your links are correct and working to avoid losing a potential client if they having a hard time accessing a broken link.
#2: Content
Do a regular check on your content performance. You can do so via Instagram Insights, this helps you understand and determine the content that resonates and converts. As a result, you are able to maintain a successful Instagram content strategy.
How do you do a content audit?
- If you have older goals that you have set in the previous years, you can revisit that and see if those are the ones that you want to keep, if none, set new ones, and then establish them.
Here’s a hint, the number of followers is not what you should be looking at, or even focusing on as these are just vanity metrics. It’s not something that you should put a huge focus on. Each of your Instagram goals should follow the SMART method – Specific, Measurable, Attainable, Relevant, and Timely.
Some of the examples of your goals can be generating leads and sales, increasing traffic to your website, or even a specific section of your website. It can be growing your brand awareness or building a community and even generating engagement and conversations.
I’d love for you to think about what is it that you want to achieve from being on Instagram?
- Are you building a relationship with your audience, and especially your ideal clients? Are you responding to the comments and DMS? Are you engaging with your audience posts?
You have to remember this, Instagram has evolved over the years and has become a relationship-building platform. Humanise your brand and business. Your audience wants to interact with an actual person behind the face of the business.
- Is your content up to date with the content pillars? You want to share all of the valuable information and be the expert in your niche. What type of content are you focusing on this year?
When I say the type of content, it’s the medium that you’re using. Are they feed posts? It could just be an individual image or carousels. Are they Reels or Stories?
One thing that you should take note of is that short form videos are on the rise so it’s great to incorporate them (like Reels) to help you with organic reach and awareness.
I know it can be a little bit daunting for some of you who have tried or who have not tried Reels, and feel that it’s very time-consuming and challenging to navigate.
I do have a few episodes on the podcast about how to kickstart your journey with Reels and will share all the information below as I can see how Reels can make a difference in your business.
There you have it and here’s a recap on how to perform an Instagram audit for more visibility. You need to do an audit with 2 areas – your bio and content. For your content goals, revisit set new ones and establish a connection with your audience and target client, and lastly, your content itself.
PS: Need more help with Instagram Reels to be more visible and get more leads? Schedule a 60 minute Instagram session with me today and together we will create some magic. SCHEDULE NOW: https://kellytan.as.me/super60
