We’ve heard this many times before, “the money is in the list”. This means that email list building is now an essential strategy you need to implement.
Whether you have started building your email list or just about to start one, consider creating a LinkedIn newsletter today, here’s why:
#1: Get you to connect with your audience directly
These days people want to know the person behind the business, someone that they can actually relate to by providing exceptional value through exciting and engaging content.
#2: Increase your credibility and your authority
Newsletters are personal, intimate and exclusive where in we are building trust with our audience. If no trust has been built, then you won’t be able to sell your services or programs.
#3: A value-add to your content strategy
You can repurpose bite-size content from your newsletter and your subscriber might potentially share this with their connection.
#4: Boost your traffic to your website
Invite and encourage them to visit your website through your content.
#5: Grow your community and other social media platforms
You can drive traffic from your newsletter to your Facebook group and social channels you want them to go.
It can also help you get your content in front of people who don’t know you. Another great way to increase your organic reach without having to spend hours on LinkedIn. The more content you published, the more you are seen as the expert in your niche.
3 Easy Steps To Publish Your LinkedIn Newsletter:
- Turn on creative mode.
- Set up your LinkedIn newsletter by creating name, writing down the description, uploading your logo and selecting how often you be sending out your newsletters. Mines Kelly Talks Social Insider Tips, subscribe and get the latest Instagram (and the occasional social media) tips straight to your inbox.
- Create and publish your newsletter and include things like weekly content, case studies and testimonials from the people that you’ve worked with, interviews with industry experts, your thoughts and opinions on hot topics that are relevant to your audience and niche and lastly upcoming offers you want to launch.
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