Instagram Reels is a powerful way to reach more of your audience and connect with your audience on a different level
Short-form video content is now key to your Instagram marketing strategy. If you take a look at TikTok since its launch in 2016, it has been downloaded 3 billion times. That is huge! Since then, Instagram launched Reels and so did other social media platforms.
You can see how short-form video content is such an essential part of your content strategy. Haven’t heard of Reels? According to Instagram, Reels are short, entertaining videos where you can express your creativity and bring your brand to life.
TikTok and Instagram have redefined the way people consume video content. Why? Because it’s fun, entertaining, and it builds the connection. Instagram is now much more of a relationship-building platform. This is why Reels work really well with building that connection.
According to HubSpot’s recent survey on 2022 marketing trends, short-form video has the highest return on investment of any social media marketing strategy. Prioritising Reels is the key to marketing your business on Instagram.
Here are four ways to connect with your audience through Reels.
#1: Be authentic
All you have to do is you do you and this is what sets you apart from your peers. It is your energy, your vibe and that connection that you have with your audience.
You don’t have to be so polished or have an overproduced video, what you want is to be as natural as possible. You can even be vulnerable because this creates a stronger connection. Your ideal client can then relate and resonate with you.
#2: Tailor your video content
Know who your ideal client is and understand what your ideal client wants to see.
Create a client avatar with details like name, age, gender. Know what their goals and values are, challenges and pain points that they’re experiencing. There’s many more that you can put into it. If you need a reference, go to Google and search for a free client avatar worksheet.
Once you know your ideal client really well then you will be able to create relevant content that your ideal client wants to see.
#3: Share edutaining and trending content
You might be wondering what is the word edutainment all about? It’s content that educates and entertains at the same time.
When it comes to evergreen content, you can share how to’s videos, mistakes, myths, tips, and a whole lot more. Trending videos are fun and great to have but they have a shorter life cycle. It’s great to have a mixture of evergreen and trending videos.
#4: Story selling
Don’t focus on selling. You might be wondering why are you telling me not to sell? You can sell but in a different way.
Don’t create short-form videos that push your audience to buy. Instead, stories sell. Foster the connection by sharing a story that’s related to your offer that you’re wanting to talk about.
Don’t be afraid to keep sharing your story more than once. Short-form video really has the power to connect you and your audience in such a fresh and engaging way. It lets you build the connection and the trust that leads to deeper relationships.
If you haven’t incorporated Reels as part of your Instagram marketing strategy yet, then now is the time.
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