Coronavirus Pandemic – What It Means For Your Business And How To Navigate Through These Times

It is a time full of uncertainty, confusion and fear for many people. So what does this mean for your business?     “Do I continue to sell?”…     “Do I continue to launch?”…     “Am I being insensitive to continue with my business as usual?”…     Here are my thoughts on …

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The Top 4 Things New Business Owners Struggle With On Instagram

The struggle is real. This would probably be the first phrase that new business owners (like you), will say if being asked how their Instagram presence is doing.     You would also probably say:   “My Instagram has not enough followers even if I have been posting” “I’m using hashtags but it seems like …

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How To Write CAPTION That CONVERTS(Like Crazy)…

Writing captions may seem easy. But, are they converting? If you’re experiencing crickets and not converting, here’s my 6-step process on how you can write effective captions that (actually) converts on Instagram. This strategy also works well on other social platforms.     Step 1: HEADING – Write one that is attention grabbing and piques interest. Keep …

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What We Can All Learn From An Instagram Star With 2 Million Followers Who Couldn’t Sell 36 T-Shirts

(Image Source: @arii)     Vanity Metrics Don’t Matter – 2.6 million followers is a lot and you might just be thinking, “Well that’s great, I’m going to make a ton of sales!”. Well, an average conversion rate is anywhere between 2% – 5%. So, if you have a following of that number, based on a …

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