About Kelly
I’m a social media and content coach, mum to a kidpreneur in the making and a chocolate lover
I was a beauty salon owner, ex-agency employee, freelancer turned online coach.
Today, my soul purpose is to help you amplify your online brand presence to generate leads and attract your dream clients through content and social media
This is how it all began…
In 2007, I started a business out of passion – a beauty salon specialising in nails and waxing, a multi award-winning salon, thanks to social media. I was the person behind the content and social media.
Then, I ventured into starting another waxing salon specialising in males and female Brazilian waxing. Soon, I felt overwhelmed and overworked while managing the salons, wearing many hats and especially managing social media.


The income was great but I felt that I had no freedom in life and so I made the hardest decision – I sold all of the businesses. I went and worked in a social media agency and had the opportunity to work with amazing brands such as Nutella SEA and Bottega Verde SEA.
I started helping business owners with their social media as a freelancer. Soon after, I had a calling to do what lights me up, helping online entrepreneurs- coaches, consultants and service-based businesses to cut through the overwhelm with simple and actionable strategies to get more leads and attract dream clients through the power of content and socia media.
If you have read this far, you’re no doubt wanting to have a business that gives you the freedom in business and in life. Are you ready to do what it takes? Let’s do this!
Fun facts
about me
- Certified barista – I can make you a good cuppa
- Pet Peeve – When there are no line breaks in long paragraphs
- Best piece of advice – Go all in and take the risk!

