“Believing in yourself is the first secret to success”.
It was the year 2007. I knew exactly what I wanted to do after completing my studies – to beautify women and empower them to feel confident with self-care. And that means a beauty salon. Not just an ordinary beauty salon but one that specialises in nails and hair removal (the niche).
“The riches is in the niches.”
It was not a smooth journey. People saw the end result (the success) but did not the see what I had to go through to reach to that point in life. I started a business from scratch with traditional marketing and slowly implemented social media into the mix. Facebook and Twitter has just launched. Instagram, Pinterest didn’t even exist! LinkedIn, what? I knew I had to market the business with social media to build a strong brand presence online.
I studied everything I could about Facebook & Instagram. Tried, tested and leveraged the power of these platforms. And because of that, I experienced massive success – a multi award-winning salon in both nails and waxing categories because of its brand presence online and the services provided.
It didn’t take me long to know my next step…
I sold the business to someone who could continue the vision and dreams I had for the salon. Instead, I went on to join a boutique digital and social media agency where I’ve had the opportunity to manage accounts like Nutella (pronounce as ‘new-tel-luh’, oh yes I’m a tad bit anal when the pronunciation isn’t right) and Bottega Verde, a beauty and cosmetics brand. I’ve since moved on for a bigger purpose.
Today, my soul purpose is to help busy and overwhelmed early stage service-based entrepreneurs and business owners SUPERCHARGE their brand presence online to get more leads and sales.
Here’s how I can help:
- 1:1 Coaching
- Group Coaching
- Workshops & Training
- Done-For-You Social Media Management & Marketing
Other areas that I can help with:
- Public Speaking
- Podcast guest
For more social media tips and a daily dose of me, follow me on Instagram: @KellyTalksSocial. Don’t forget to say 👋!