Instagram stories are a great way to engage with your audience. 62% of people say they have become more interested in a brand or product after seeing it in Stories
But….What do you really post on Instagram stories?
Think of the value that you can provide with IG stories and show some personal connection. Here are some story ideas to boost the growth on your Instagram.
1️⃣ Mini Trainings
By giving away free bite-size pieces of training that your audience can implement immediately, you are sharing with them and not selling. Remember that people don’t want to be sold to.
Your audiences are more likely wanting to engage with actionable tips that they can apply to their business. So, instead of sharing endless sales marketing promo stories for your paid course or training program every day, hosting these mini-trainings helps your audiences see you as a coach or consultant in your respective field.
At the end of it, engage with them through some content related to your offer. A subtle way of letting your audiences know that if they liked what they have seen, you have something for them in a paid capacity without being too “salesy”.
2️⃣ Behind The Scenes
Show your audiences behind-the-scenes of what you do. Let them see your personal workspace where all the magic behind your business happens.
You can even share how you prepare for your IG live episode, your client meetings, what are you currently working on (your new offer) or give your audiences a glimpse of how you are taking your brand to the top.
3️⃣ Valuable Insights
Have a hack or strategy to share? Or have you got some tips and tricks from your expertise to give? Show it on Instagram stories! Doing so will boost your engagements and will become a trustworthy source of information.
4️⃣ A Service or Tool
So, you’ve already shared some sneak peeks on the latest offer you are working on or how you are creating content, share with them the tools or the services you’re using. Ones that you have been using and has helped you in your business.
5️⃣ Share A Book
What you read is what you become. It’s good to update your audiences on how you are investing in yourself and constantly learning so that you can be at the top of your game and be the best coach for them.
So, what books are you reading? Is this about marketing or food for your soul? Share the book and your thoughts or biggest takeaways from the book.
6️⃣ Testimonials or Reviews
There are many coaches, consultants and course creators in the same niche as you, so what REALLY sets you apart? Social proof is great to have because this shows the transformation and results when working with you. Reviews and testimonials are still the most trusted form of building trust.
7️⃣ Share Your Personal Development
Inspire others by words of encouragement that inspires. Share what you have been working on for personal growth and what you are discovering in your daily life.
For example, I’m on a journey to living a healthier life trying to wake up at 5am everyday. Instagram story is a great way of documenting the journey and taking my audiences along. An insight into your personal life on a deeper level. This helps create the relationship and might even be an icebreaker to start a conversation in the DMs.
Now, share something that you have helped achieve with your clients. Let your audiences see how you have helped your clients reach their goals. Keep sharing how you can provide the transformation and results.
You can do this by showing screenshots of your clients’ testimonial or feedback. Over time, this helps to build a strong rapport and trust with your audiences.
Now that you have some ideas to use over the next few days, remember to include call-to-action (CTA).
Here are some of the features you can include in your stories:
- Questions sticker
- Engagement slide
- DM Me
- Countdown sticker
Always include a CTA, an action that leads your ideal client onto the next step of your customer journey. Now that you have some content ideas to share, it’s time to hop onto stories.
P.S: Need more content ideas to use for your Instagram stories? Comment below for the link to get your hands on 450 content ideas and I’ll DM you the link. The ultimate guide that has content for different stages of your business. It’s time to get off on the content hamster wheel so that you can focus on your zone of genius.