6 Tools I Use Everyday For Content Creation

6 Tools I Use Everyday For Content Creation

Today I’m going to be talking about the 6 tools I use daily to create social media content that can help you save time and create great content.


The first one is Answer The Public. This is a keyword research tool to help you understand what your audience is actually searching for.

This can help you research on content ideas so if you’re overwhelmed, or you just don’t know where to start from, this is the perfect tool for you. The results that you see are based on the keywords that people are searching for. With that you can actually create solutions to the problems.           


Answer The Public has a free version that allows a few searches per day but if you want unlimited searches, then that is a paid plan. For me, I use the free version, and that’s more than good enough.


The second tool is Otter. This is really a life saver as it is your AI powered assistant. It transcribes your voice notes and I find this to be a powerful tool.

If you’re on the go, you can still create your Instagram captions. All you have to do is to open up the tool and start recording what you have to say. It will then transcribe words for you.

You don’t even have to do any typing at all. The only time that you need to type is when you go through the transcription itself. Since it’s an AI tool, some of the words are not going to be accurate and sometimes it just doesn’t even make sense. So you do still need to take a few minutes to tidy up the caption.

I find it a very powerful tool for content creation because when you’re talking into the mic, recording a voice note, it is as if you’re talking to your bestie or to the other person on the other side of the mic.

It is even more authentic. It’s raw, it’s personal and engaging. That’s the type of content that you want to create for your social media posts.


Most of the time, I only use Sheets and Docs.

With Google Sheets, I put all of my social media content on that with the published date and time caption, the type of media, hashtags. This will give me an overall view of my social media content posting for the month. This helps me to be organised and consistent as well as not repeating the same content.

With Google Docs, I actually use it to create ebooks, and checklists before it goes into Canva. For example with my podcast episode, before I do my recording, I wrote down my entire outline of what I’m going to be talking about on Google Docs.


It has a free and paid version. The free version is great, but the pro version is powerful.

With the pro version, you get to enjoy the additional features. My favourite feature is the background removal tool. I’m someone who knows how to use Photoshop and Illustrator and I can tell you that removing a background with Photoshop is very time consuming. This is why the remover tool is my favorite feature on Canva. 

As entrepreneurs, we don’t have the time to waste on removing the background. With just a click of a button, you can just remove the background in seconds. You can also utilise other features like creating and editing videos for any social media platform.

Video is one of the most viewed types of content and it’s something that you should consider doing more often. There’s also resizing for different social media platforms and you can also save down transparent images. If you are creating content for different types of platforms, this is going to save you a lot of time.

You can even schedule your posts directly on Facebook, LinkedIn, Pinterest, and Twitter. I haven’t tried this feature yet so I can’t comment much on this because I use another tool for scheduling.


I use this to schedule all of my Facebook and Instagram posts. This tool is free to use and is available within your Facebook account.

The only reason why I’m using this is because it is a feature that is provided by Facebook itself so you’re going to be experiencing less problems.

For example, your post is not being posted on time because of a new update. This happens with third party apps, when an update happens, it breaks the connection with Facebook and Instagram. You have to reconnect the accounts and get your post going.

This has happened to me before with some of the third party apps so I’ve decided that using Creative Studio will minimise problems like this.

The only downside is that it is only available for you to schedule Facebook and Instagram posts. If you have other social media platforms that you need to schedule for, then Buffer is something that you might want to look into.


The sixth tool is Anchor. It is a tool for your podcast. Podcasts are another form of content in audio. You can use this tool to record, edit and upload your episodes where it gets distributed to the podcasts platforms.

Here’s a recap on the 6 tools I use every day to create social media content. 

👉 Answer the Public

👉 Otter

👉 Google Suite

👉 Canva Pro

👉 Creator Studio 

👉 Anchor

I hope this has been helpful to you where you can now use these tools to help you create social media content and save time.

PS: I’m hosting a Free Masterclass in my FB group – “How To Turn Your Reels Into Sales” on 23rd June. Another form of content on Instagram that can explode your reach and growth. Join the group now: https://www.facebook.com/groups/socialmediamastermindtraining

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