Let’s face it, a lot of business owners are using Instagram as a marketing tool but aren’t really sure what to post. There’s a misconception that you have to dance, point or lip-sync, you don’t have to.
For some, videos seem daunting but with confidence and good content, you can create a short video that not only provides value to your audience but also adds an extra layer of personality to your business.
The demand for video content is increasing at an accelerated rate especially now that most of us spend more time at home due to remote working and consumers love watching videos on social media.
It’s also a great way for generating leads that allow people to get to know you more. This builds the trust factor with your ideal client.
Statistics show the power of video today that 54% of consumers want to see more video content from a brand or business. 3% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
If you’re wondering whether creating video content is worth investing your effort in, the answer is yes!
I’ve been in many conversations with business owners and the #1 struggle is not knowing what to post and coming up with the content ideas.
So, I’m going to be sharing with you 4 Instagram video content ideas that you can easily create and share.
#1: Carousel
A great engaging format. It can be a static image, video, or a combination of both.
The best type of content for carousels are educational posts like tips, how-to, mini tutorials, a framework of yours, lessons learnt or mistakes that you’ve made along the way.
#2: Reels
The most popular one out of all because it generates more organic reach than the rest. With Adam Mosseri, sharing on his account that they are prioritising video, especially Reels so this is where you should put more of your focus compared to the rest of the video content on Instagram.
There are 4 types of content for Reels that you can share:
- Educational – You can share tutorials of how-to like how to create something in 5 steps or a product/ tool review. You can even share things like why you need these tools for your business, how this product brought in five figures in sales. These are the educational posts where your audiences are going to be taking away something from your video.
- Entertaining – You can use memes/GIFs to communicate your message, bloopers or behind the scenes.
- Empowering – Share your thoughts, words of wisdom and your personal stories. This will serve an encouragement and inspiration to your audience.
- Engaging – Get your audience to take action. Things like taking a screenshot or save your Reel to watch for later.
When it comes to creating Reels, you really don’t have to dance, point or lip sync if you’re not up for it. There are so many creative ways to create a Reel without showing your face.
Here are some ideas that you can start off with if you are not feeling comfortable or confident in front of the camera:
- Quotes – Read out a quote and share a related story
- Text images or video and voiced over.
- Reels reply – When you have someone replying in the comments and you can use that reply to create a Reel.
- Share training videos
#3: Stories
You can share behind the scenes. For example, when you are creating your course or offers, your workspace, or your regular life outside of work.
You can also share testimonials from your clients, mini trainings so you can guide on a specific problem that your ideal client faces.
Another thing that you can share is empowering messages like daily quotes that you want to lift and inspire your ideal clients to push them to get to their goals.
You can even show and introduce your team. If you’re a solopreneur, you can introduce yourself as a different team member.
You can share your prelaunch, your early bird offers, and whatever information you want to share. There is no right or wrong.
Super Tip: You can save relevant stories that are going to be your evergreen content onto your highlights because it’s your prime area of information.
#4: Live videos
You can answer frequently ask questions, It could be anything that’s related to your programs, offer, or how you can help your audience.
You can even do a mini hot seat coaching just to give your audience a taste of how you can help them or how you work with your clients. People want to see that because it actually gives them a better insight and understanding if you are a great fit to work together.
Through that, you can do a collaboration with other experts that complement you and your offers. You can even do case studies, interviews, or even a podcast.
Super Tip: When creating a video, make sure that you have closed captions included because 92% of people view videos with the sound off on a mobile, that is a big percentage so you don’t want to miss out on these audiences.
If you have not started creating video content for your business, now is the time. And if you need help with video content specifically Reels, here’s how I can help 
PS: Ready to turbocharge your Instagram marketing with Reels? Then, this is what you need now – Reels To Grow is a 4-week self-paced (plus 4x weekly live sessions) course designed for busy coaches and service-based business owners who are eager to grow their business on Instagram for more visibility and leads. Enjoy the early bird and founding course member offer with bonuses valued at $3000 including a 30-minute 1:1 Reels audit session with me. The early bird offer ends June 27, 11.59pm AEST. I’ll see you on the inside. JOIN NOW: https://kellytalkssocial.com/reels-to-grow-course/
