Still wondering if you should be using IGTV for your business? IGTV or short for Instagram TV may still be new territory for a number of businesses but a lot are already killing it with IGTV videos.
Videos are currently the most engaging and effective type of content. Research shows that people are watching less TV and more digital video. It is projected that by 2021, mobile video will account for 78% of total mobile traffic.
Looks like now is the best time to incorporate IGTV as part of your content strategy.
Why It MATTERS For Your Business
With 1 billion monthly active users it’s unquestionable that Instagram is a great platform for your business. And the videos? It is the future of marketing. Now, are you seeing the light bulb blinking?
I do hope so ’cause it’s already right in front of you! But if it’s still a bit blurry then let me clear it up for you. Instagram and IGTV are linked to each other. This allows you to boost user engagement and increase traffic.
Imagine all your followers getting notified about your new IGTV channel automatically. They get to find and watch your videos without leaving the platform.
This also means you need to produce valuable content. The quality of your content is a deciding factor for your viewers ― to watch it or not.
Unlike Instagram stories, businesses can create long form video content with freedom on format and content and this opens a whole lot of opportunities for your business to forge deeper connections with your audience.
Advantages of IGTV
With the support of IGTV to long-form content, there are more opportunities to generate additional traffic and boost visibility of services.
Without the usual time restriction compared to the video on your feed (a maximum of 1 min), it allows businesses like yours to have more room for creativity as you showcase your business.
This feature allows users to upload videos from 60 seconds to 60 minutes in length depending on where it is being uploaded. Up to 15 mins on a mobile device and up to 60 mins on the web
And the more compelling your content is, the likelihood of getting organic engagement is high.
Now here’s another cool feature ― Clickable links! This lets you share short versions of your videos through your Instagram stories and redirect them to your channel where they can see the full content of your video, go to your website or even buy your service.
You get to enjoy this great feature without having a following of 10k. Now, that is a game-changer!
How to Use IGTV Effectively
Amplify your IGTV by incorporating descriptions and titles. You may add keywords and searchable hashtags to drive more viewers to your channel.
Now hold it ’cause there’s more! Your descriptions can even include calls to action and links to where you are wanting to direct the traffic to. This helps you to invite your audience onto the next step of the journey.
Worried you don’t have what it takes? Anyone can be a creator on IGTV. You know your business more than anyone else. Use this to tell your story on a deeper level. Show your personality!
You can be the go-to expert in your niche or provide “how-to’ tutorials. Build stronger connections and attract aligned clients. Showcase your business on your own stage ― your IGTV Channel.
Leverage the more than 800M people of the global community waiting for you to press the record and upload your first video. IGTV is the place you can invite your followers into your world and take them on a journey with you.
Really, the potential is endless. You can create an IGTV series like episodic content geared on a specific topic or theme. Personal brands like you – coaches, consultants and course creators are enjoying enormous success with this strategy. IGTV is a powerful marketing tool. And it’s free! So use it to your advantage.
P.S.: Ready to lift your Instagram game to get more clients and sales? I’ve opened up a few spots of my SUPER 60 – a 60 minutes strategy session to help you skyrocket your business today. Book a session now – https://calendly.com/kellytan/60min
