Have you been spending a significant amount of time scrolling through Instagram but have yet to see a return of your time invested? Perhaps, it’s time to rethink the activities that will actually move the needle in your business.
So, can you really get clients on Instagram?
Instagram is one of the most effective social platforms to grow your business. Let me share with you the BTO strategy – the 3 money making activities on Instagram that will effectively lift your Instagram game.
☑️ BUILD The Relationship
The first step to growing your business is to first build the relationship.Instagram has evolved into a relationship building platform. Start engaging by commenting, dropping a like or even a direct message (DM). The more you engage with people, the more you can establish your visibility. And one of the best ways to do so is through your direct messages.
Aside from posting high quality content and responding to comments, replying to direct messages in a timely manner is a unique opportunity for you to connect with your audience.
Encourage your audience to DM you. It is like opening your door to one potential client that shows interest in your brand and wants to work with you in the future.
Just remember that your direct messages should be personalised, your audience DM-ed you because they want to engage with you. So each direct message is an opportunity to have a conversation, build trust and nurture the relationship.
☑️ TALK About Your Offer
Shout it from the rooftops!
Include your offers everywhere. To fully utilise the real estate of the URL you can include your offer in the link in your bio so that your audience can easily visit your site to find out more or even get your offer.
Your content can build the bridge with your audience and will lead to an impression that they can benefit from the service you provide and you’re the right person to help them. Talk about your offer in your content on your feed, stories, IGTV and live videos.
If you don’t talk about your offer, no one will know what you have to offer or how you can help them, even if it’s sitting in the link in the bio.
☑️ OFFER A Valuable Freebie
You need an Instagram sales strategy. And one of the way of doing this is to offer a valuable freebie with an objective and goal that funnels your ideal client into your customer journey.
It is with one great lead magnet to get more potential clients that will engage with you. Lead magnets usually come in a piece of digital, downloadable content, such as a free PDF checklist, eBook, video and even hosting a challenge.
Create content and share these on Instagram. You can include a link to your bio to directly highlight your lead magnet and start building some curiosity and interest from the audience.
Get as creative on Instagram to draw the attention of your audience to your lead magnets.
These are one of the important steps to nurture your ideal client and sales strategy. It gives your audience a glimpse of your knowledge and explains the benefit of what you’re offering.
They will also consider this as a personalised experience and can build rapport and trust.
Instagram is a very powerful tool that will lead your business to where you want it to be. And if you are not still introducing your services and offers on Instagram, then you are missing out on a big opportunity to get more clients and sales for your business.
It’s time to stop scrolling and start taking action with these money-making activities that will help you get more paid clients and sales with ease.